Network Control

OVERVIEW: BBC Two (27th September 2018 – Present)

Broadcaster/Channel: BBC, BBC Two
Broadcast Area: UK: National
Design/Marketing/Post: BBC Creative, Superunion
Studio Facilities: Unavailable
OB Facilities: Unavailable
Set Design: Unavailable
Software: Unavailable
Hardware: Unavailable
Featured On-Air Talent: Not Applicable/TBC

FOR AN AT-A-GLANCE VIEW OF ALL THE ELEMENTS WITHIN A CHANNEL’S OSP PACKAGE: use our OSP Search facility.

On this page, an overview of the OSP package introduced in September 2018.

At 6am on Thursday 27th September 2018, BBC Two awoke from a few hours rest with a brand new look. This was the most significant change to the channel’s identity since 1991, when Lambie-Nairn introduced the familiar ‘2’ logo. Although that particular identity underwent a couple of evolutions – first in late-2001 and again in early 2007 – it re-emerged in its original form, following the channel’s 40th birthday celebrations in 2014. The channel’s updated branding sees the ‘2’ numeral replaced by something a little less obvious – a curve which suggests a ‘2’.

The BBC’s in-house agency BBC Creative teamed up with brand agency Superunion to create the new channel identity. The project involved collaborations with various other agencies, including The Mill, Mainframe and FutureDeluxe.

We have been working to re-invigorate BBC Two, making it the home of the most urgent documentaries, the most brilliantly crafted dramas, the most mischievous comedies, the most eye-opening history and science.

The new channel branding reflects this constantly eclectic and stimulating mix of programming and I am so excited to see it help define this next stage of the channel’s evolution.

Patrick Holland, controller of BBC Two

This project is one of those gift briefs that not only allow for the best art and design minds in the country to come together – but also has an immediate effect on popular culture with millions of eyes seeing it every day.

Only the BBC offers such a large public platform for creative expression and exposure. What’s also exciting is that it’s modelled to be iterative, refreshed and expanded by as many collaborators – upcoming, diverse or long established – as we see relevant for the audience and the channel. It’s constantly stimulating.

Laurent Simon, executive creative director, BBC Creative

BBC Two exists to bring complex subjects and stimulating content to big mainstream audiences. The branding challenge is how to package that content, in all its wonderful diversity, in a consistent and memorable way that helps audiences understand what BBC Two is.

This set of new idents wraps all our programmes and our trails in clear, distinctive and flexible yet consistent branding which can adapt all the time to reflect the variety of our content.

Mark Tierney, BBC portfolio head of marketing, specialist mainstream

It’s been a privilege to work with the BBC on one of Britain’s most iconic TV brands. Collectively we’ve developed a new approach to channel identity that continuously and seamlessly reflects the breadth of emotions evoked by BBC Two’s stimulating content. Our diverse range of idents allows artistic freedom to our collaborators (much like the channel does for its programme creators), all unified by the iconic curve of the numeral two.

Stuart Radford, executive creative director, Superunion and Katherina Tudball, creative director, Superunion

Below, an at-a-glance guide to the OSP.

Idents

Standard set

The ident titles are those used by the BBC.

  • ABSORBING
    • First aired 28th November 2018, 8pm.
  • AUTHORITATIVE FILOGRAPHY
    • First aired 27th September 2018.
  • AUTHORITATIVE NEUTRAL
    • First aired 27th September 2018.
  • BOLD
    • First aired 10th October 2018.
  • CAPTIVATING (VERSION 1)
    • First aired 27th September 2018.
  • CELEBRATORY LIVELY
    • First aired 27th September 2018.
  • CHARGED CHALLENGING
    • First aired 13th October 2018.
  • DARK CHALLENGING (VERSION 1)
    • First aired 30th September 2018.
  • DISCOVERY
    • First aired 28th May 2019.
  • ESCAPIST
    • First aired 27th September 2018.
  • FAIL GOOD PLEASURABLE
    • First aired 27th September 2018.
  • GRIPPING
    • First aired TBC.
  • GRITTY
    • First aired 6th October 2018.
  • ILLUMINATING
    • First aired 20th June 2019.
  • INTENSE
    • First aired 15th June 2019.
  • OFFBEAT NON-CONFORMIST
    • First aired 27th September 2018.
  • MAVERICK
    • First aired 16th June 2019.
  • PUNCHY
    • First aired 5th October 2019.
  • REFLECTIVE NEUTRAL
    • First aired 27th September 2018.
  • REVELATORY EYE-OPENING
    • First aired 27th September 2018.
  • SHARP IRREVERANT NON-CONFORMIST
    • First aired 27th October 2018.
  • SILLY
    • First aired 3rd November 2018.
  • SPARKY
    • First aired 22nd April 2019, 8pm.
  • THOUGHT-PROVOKING (VERSION 1)
    • First aired 28th September 2018.
  • THOUGHT PROVOKING (VERSION 2)
    • First aired 23rd November 2019.
  • VISCERAL LIVELY
    • First aired 28th September 2018.
  • WONDER FASCINATING
    • First aired 27th September 2018.

Acknowledgements

FEATURE IMAGE:

PICTURED: BBC Two ident: Absorbing. SUPPLIED BY: The TV Room. COPYRIGHT: BBC.

Other Credit Information

No credit data available. If you were involved in the production of the work being showcased on this page, please get in touch with us and we'll be happy to include a credit.

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