Channel 4 has revealed details of an image makeover for its portfolio of TV channels. On Thursday 27th September 2018, E4, More4, 4Seven and Film4 will all launch new on-screen identities. The Channel 4 corporate logo will also evolve from its multi-coloured 3D design to a 2D black and white logo.
Channel 4’s Dan Brooke said: “Whether you’re tuning in to The Big Bang Theory on E4 or watching the latest Film4 feature at the cinema, we want to remind viewers that they are enjoying fantastic content from Channel 4’s portfolio.
“The E4 rebrand also gives talented emerging filmmakers and animators from across the UK a platform to showcase their superb work.”
Alice Tonge, head of 4Creative, said: “Our channel brands have strong visual identities of their own, but now, with so many channels and so much noise, we need more than just the number 4 to unite our brand family.
“With E4, in a world where online is forever changing and innovating, we wanted to create a brand identity that feels less structured and predictable, so we have 19 different idents created by people all over the UK.
“The eclectic mix, which all reveal the new E4 logo in different ways, are a chance to not only showcase the new identity but to remind people why they are watching E4 by entertaining them.”