This summer saw more cricket on BBC TV than there’s been for many years. BBC Creative was commissioned to produce a campaign to market the coverage. Working in collaboration with Picnic, a series of short animated sequences was produced, titled Keep Up with the Cricket.

A look that reinvigorates and regenerates cricket for a wider, broader audience. As part of this, a creative manifesto was created to ensure that, no matter what area of the BBC you work in, cricket is delivered to our audience in the right way.

BBC Creative

The final England T20 International airs on BBC One on Sunday 6th September 2020 at 1.50pm.

VIDEO: BBC Sport programme promotion: T20I Cricket. SUPPLIED BY: The TV Room. COPYRIGHT: BBC. VREF: 22760-01.

Acknowledgements

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PICTURED: BBC Sport programme promotion: T20I Cricket. SUPPLIED BY: The TV Room. COPYRIGHT: BBC.

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