Live-action sequences, with a festive twist, formed the basis of STV’s Christmas idents in 2017. The idents were used again in 2018 and 2019. There were some additions to the set in 2018: these were reedited versions of STV 2’s Christmas 2017 idents.
In 2017, the Christmas idents first aired on Monday 11th December 2017. The following year they appeared from Saturday 8th December 2018. And in 2019, festive presentation was launched on Saturday 30th November 2019.
Each of the Christmas idents were supplied in three edits: short, medium and long. Where the pre-STV logo live-action visuals varied in number.