Broadcast Area: UK: National
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Design/Marketing/Post: 4Creative
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On Tuesday 20th August 2019 at 9pm, Channel 4’s new Complaints Welcome promotion made its debut airing. The piece features a range of the channel’s on-screen talent, who share real complaints from viewers.

The trail celebrates the range and diversity of Channel 4 stars while also acknowledging the broadcaster’s remit to stimulate debate and discussion.

The promotion, entitled Complaints Welcome features a host of actors and presenters including Bake Off’s Sandi Toksvig and Prue Leith, Big Narstie and Mo Gilligan, Channel 4 News’ Jon Snow, Catastrophe’s Sharon Horgan, The Last Leg’s Alex Brooker and Adam Hills, the Derry Girls and Grayson Perry as well as five-time gold Paralympic medallist Ellie Simmonds.

All of the on-screen talent share complaints based on real complaints viewers have made to Channel 4 in the campaign film made by in-house creative agency, 4Creative.

Ian Katz, Channel 4’s director of programmes, said: “This campaign celebrates one of the things at the heart of Channel 4’s identity: challenging the way our viewers think about the world. When there isn’t someone complaining about one of our shows we should be worried.”

Channel 4 marketing and media controller, James Walker, said: “This bold, cheeky film is so uniquely Channel 4. It not only shows off our fantastic range of talent, it reinforces the message that stimulating debate and discussion is part of what we do.”

Channel 4 Press Release
VIDEO: Channel 4 promotion: Complaints Welcome. SUPPLIED BY: The TV Room. COPYRIGHT: Channel 4 Television Corporation. VREF: 13898-01.

Other Credit Information

Executive Creative Director: Alice Tonge Creative Director: Rasmus Smith Bech
Creative Director: Jonas Roth Creative: Raminder Sumra
Creative: Caio Turbiani Creative: Eoin McLaughlin
Director: Alex Boutell Designer: Tim Fellowes