UKTV statement about the new channel: "Yesterday is a place where the past is always present. On this channel the past will be evoked in a way that is more vivid and relevant to viewers than ever before. As well as the high quality history series that viewers would expect, there will be an emphasis on the history of our own lifetimes. Classic series such as 'Seven Ages Of Rock' and the 'Alan Clark Diaries' as well as new acquisitions such as 'International Terrorism' will help Yesterday put our lives today into context."

Matthew Littleford, UKTV controller explains: "Yesterday sets out to redefine what a history channel can be about. We promise to deliver a channel packed with shows that offer a more inclusive, accessible and entertaining approach to the past. This change adds to the excitement already created by our new brands Eden and Blighty and together our three new factual channels will be a major draw for audience into the documentary section of the EPG."

Jane Mote, director of factual, lifestyle and new media, adds: "There has been an explosion of interest in personal history recently witnessed by the growth of genealogy and the popularity of nostalgia based programmes. Yesterday will be a place where viewers can indulge in the past without apology. The greatest stories, greatest music and greatest characters of the past are captured here in all their glory."

Richard Kingsbury has been confirmed as channel head of Yesterday. Currently channel head of UKTV History and UKTV Food, Kingsbury will lead Yesterday through its re-launch, working closely with Jane Mote to develop the long term strategy for the channel.

The new channel idents and positioning are being developed by UKTV’s marketing team in conjunction with Red Bee Media.

Source: UKTV.