October 2008 - Present
Idents [1]
Watch - a new general entertainment channel from UKTV - launched on October 07 2008,

UKTV statement about the new channel: "Operating as a linear catch-up service for modern classics including 'Torchwood', 'Mistresses' and 'Larkrise To Candleford', the bold entertainment channel will sit next to Gold in the pay section of the EPG. The crown in its enviable schedule will be Watch’s brand new commission, the Richard and Judy primetime show, which will air on weekdays."

Red Bee Media was responsible for the design and production of the Watch logo - a 20-foot inflatable eyeball. The eyeball features in four idents, where it can be seen rolling around hills, cities and pebble beaches, collecting viewers on its travels.
Above: Watch ident - Beach.
Above: Watch ident - Festival.
Above: Watch ident - City At Night.
Above: Watch ident - Georgian Square.