October 2008 - Present
Idents [1]
On October 07 2008, UKTV Drama became Alibi - 'the deadliest place on TV’!
The Alibi brand identity is centred around various alibis, using stereotypical crime scene settings, such as the outline of a body, a gunshot shattering a piece of glass and a combination lock on a safe being cracked to reveal fragmented storylines of an alibi. Red Bee Media designed an animated on-screen presentation package and a set of four idents for Alibi.
Above: Alibi ident - Crime Scene.
Above: Alibi ident - Safe.
Above: Alibi ident - Torch.
Above: Alibi ident - Safe/Dead On 9. A special version of the 'Safe' ident, used for the 9pm 'Dead On 9' strand.