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November 1999 - March 2000

Idents [1]

In line with many of the other ITV regions, LWT took on the new corporate identity in November 1999. Although there were quite a few corporate ident animations on the 'TV from the Heart of Life' theme, LWT didn't use many of them. The station usually opted for the short, horizontal/vertical line form-up. LWT were not happy with the new look; by March 2000 it was no more.

Above: LWT ident [1].

Above: LWT ident [2] - Subtitles version.

Above: LWT ident [3] - Daytime.

Above: LWT ident [4] - Chefs.

Above: LWT ident [5] - Sparks.