July 1968 - November 1999

Idents [1]

Yorkshire Television (now known as ITV Yorkshire) is the ITV contractor for the Yorkshire franchise. YTV went on air shortly before midday on July 29 1968. Until 1974, the catchment area was primarily the three ridings of Yorkshire and associated areas served by the Emley Moor television transmitter. Following a re-organisation in 1974, the transmission area was extended to include Humberside, Lincolnshire and parts of Nottinghamshire, Derbyshire and North and West Norfolk, served by the Belmont transmitter.

Source: Wikipedia.

Above: Yorkshire TV ident [1] [1968].

Above: Yorkshire TV ident [2] [1968].

Above: Yorkshire TV ident [3] [1968].

Above: Yorkshire TV ident [4] [1970s] [left]. Yorkshire TV ident [5] [1970s] [right]. The longest-serving Yorkshire ident was brought in with the introduction of colour in 1969. It remained in use until the mid-1980s. The ident was modified shortly before it was withdrawn; the logo and text were enlarged slightly and the 'Colour' legend was dropped.

Above: Yorkshire TV ident [6] [1970s].

Above: Yorkshire TV ident [7] [mid-1980s].

Above: Yorkshire TV ident [8] [1985].

Above: Yorkshire TV ident [9] [1986 - 1989].

Above: Yorkshire TV ident [10] [1986 - 1989].

Above: Yorkshire TV ident [11] [1986 - 1989].

Above: Yorkshire TV ident [12] [1989].

Above: Yorkshire TV ident [13] [1989]. Introduced in the first week of September 1989, this particular version of the ITV generic ident was rarely used in Yorkshire, due mainly to the unrecognisable chevron at the end of the animation.

Above: Yorkshire TV ident [14] [1990 - 1995]. Clearly not happy with the September 1989 version, YTV produced a revised animation in 1990, with the chevron shown in its complete form within the ITV corporate logo.

Above: Yorkshire TV ident [15] [1989].