November 2003 - January 2006

Idents [5] - Special

More UTV presentation.

Above: UTV ident [1] - St Patrick's Day [2004].

In April 2005, ITV 1 launched the 'ITV Day' brand, running from 9.25am until early-evening each weekday. UTV adopted the idea, making use of two of the 'ITV Day' idents.

'UTV Day' branding ceased in November 2005.

Above: UTV ident [2].

Above: UTV ident [3].