C-Day - Saturday July 01 2000 - the day from which all TV commercials had to be supplied in widescreen format. Also on this date, ITV and Channel 4 began transmitting commercials and continuity material in widescreen. UTV marked the occasion by unveiling a new set of idents; new programme promotion graphics were also introduced.
In-vision continuity links remained unchanged for the time being though.
The four new idents initially carried the URL for UTV Internet. This was removed by July 10 2000.