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January 1982 - 1985

Idents [1]

Central Independent Television, more commonly known as 'Central' and later 'ITV Central', is the ITV contractor for the Midlands, created following the restructuring of ATV. Central began broadcasting on January 01 1982 at 9.25am.

Central is now owned and operated by ITV plc.

Above: Central ident [1]. The original Central ident, first aired on January 01 1982.

Above: Central ident [2]. In November 1983, a new-look Central globe was introduced.