The Associated Broadcasting Company (ABC) was made up (50/50) of the Associated Broadcasting Development Company and the Independent Television Company. ABC went on air in the London area on September 24 1955.
Soon after ABC launched in London, controversy struck. The Associated British Picture Corporation, which owned the Midlands weekend ITV franchise (due to start broadcasting about six months later), wanted the name ABC for their ITV company, in keeping with the name of their cinema group. ABPC won the argument and the London broadcaster became known as Associated Television (ATV) from October 1955.
ATV's weekday service in the Midlands launched on February 17 1956.
Both the Midlands and London franchises were renewed by the Independent Television Authority in January 1964.
With the exception of London, weekend franchises were scrapped in the franchise review process of 1967. ATV was awarded the Midlands franchise but lost the weekend contract in London.