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November 2004 - January 2006

Idents [2] - Special

More ITV 1 idents.

Above: ITV 1 ident [9] - Killer Katy. First aired on Wednesday March 02 2005 at 8pm ahead of the dramatic 'Coronation Street' storyline which climaxed two nights later.

Above: ITV 1 ident [10] - Hell's Kitchen [1]. First aired on Friday April 15 2005 ahead of the first programme in the new series of 'Hell's Kitchen', which launched the following Monday, featuring chefs Gary Rhodes and Jean-Christophe Novelli.

Above: ITV 1 ident [11] - Hell's Kitchen [2].

Above: ITV 1 ident [12] - Celebrity Love Island. Used during May and June 2005 to promote 'Celebrity Love Island', where twelve celebrity singletons were thrown together on a fantasy island.

On April 23 2005, ITV launched its latest missile in the Saturday night ratings war: 'Celebrity Wrestling'. Contestants included ex-'EastEnders' actor Marc Bannerman, former tennis star Annabel Croft, Liberty X singer Michelle Heaton and reality TV regulars James Hewitt and Jeff Brazier.

The show suffered low ratings and was subsequently moved to an early morning kids' slot.

An ITV spokeswoman said: "Despite a strong start bringing in a large share of younger viewers to ITV 1, in the last couple of weeks we have seen that share fall and as a result have decided to take 'Celebrity Wrestling' out of the schedule.

"Kate Thornton and the team did a great job in what turned out to be a very competitive time slot in the Saturday night schedule."

Below, we have a selection of the special idents and break stings that were used to promote the show ahead of its launch and shortly afterwards.

Above: ITV 1 ident [13] - Celebrity Wrestling [1] - The Brawler.

Above: ITV 1 ident [14] - Celebrity Wrestling [2] - El Diablo.

Above: ITV 1 ident [15] - Celebrity Wrestling [3] - Pocket Rocket.

Above: ITV 1 ident [16] - Celebrity Wrestling [4] - The Vixen.

Above: ITV 1 ident [17] - Celebrity Wrestling [5] - The Avenger.

Above: ITV 1 ident [18] - Celebrity Wrestling [6] - Rebel Rider.

Above: ITV 1 ident [19] - I'm a Celebrity [1]. Special idents and break stings were aired in December 2005 to promote the latest series of 'I'm a Celebrity...Get Me Out of Here'.

Above: ITV 1 ident [20] - I'm a Celebrity [2].

Above: ITV 1 ident [21] - I'm A Celebrity [3].