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September 2003 - November 2004

Idents [10] - Special

In autumn 2003, some special animated idents were created to promote the new series of 'Creature Comforts'.

Above: ITV 1 ident - Creature Comforts [1].

Above: ITV 1 ident - Rugby World Cup 2003. In use during October and November 2003.

To promote the final of the 'Pop Idol' competition on Saturday December 20 2003, ITV 1 produced five special idents, featuring the show's two finalists, Michelle McManus and Mark Rhodes. The idents were first spotted in the 10.30am junction on Friday December 19 2003.

The special 'Pop Idol' idents featured in many ITV 1 junctions on December 19 and December 20 2003; they were not aired in the Scottish, Grampian or UTV regions though.

Above: ITV 1 ident - Pop Idol [1].

Above: ITV 1 ident - Pop Idol [2].

Above: ITV 1 ident - Pop Idol [3].

Above: ITV 1 ident - Pop Idol [4].

Above: ITV 1 ident - Pop Idol [5].

On Friday February 06 2004, two special Davina McCall idents appeared, promoting the new 'Love On A Saturday Night' programme, which began the following day.

Above: ITV 1 ident - Davina McCall [1].

Above: ITV 1 ident - Davina McCall [2].

The Sunday afternoon motorsport strand - titled 'Speed Sunday' - was given its own ident.

Above: ITV 1 ident - Speed Sunday.

Monday February 16 2004 saw the airing of some special idents to promote the 2004 Brit Awards.

Above: ITV 1 ident - Brits 2004 [1].

Above: ITV 1 ident - Brits 2004 [2].

Above: ITV 1 ident - Brits 2004 [3].

Above: ITV 1 ident - Brits 2004 [4].

Above: ITV 1 ident - Brits 2004 [5].

Above: ITV 1 ident - Brits 2004 [6].

Also in early-2004, some special animated idents were aired to promote satirical sketch show '2DTV'.

Above: ITV 1 ident - 2DTV [1].

An ident featuring controversial chef Gordon Ramsey aired on ITV 1 for a period from Friday May 21 2004, promoting celebrity reality show, 'Hell's Kitchen'.

Above: ITV 1 ident - Hell's Kitchen.