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August 1964 - 1969

Idents [1]

Coverage of ATV branding/presentation.

Above: ATV ident [1] - London. This ident was introduced shortly after the 1964 franchise renewal. It was first used on screen c. August that year. It remained in use until the end of July 1968, when London Weekend Television took over the London weekend franchise.

Above: ATV ident [1] - Midlands.