November 2006 - Present
Idents [1]
Red Bee Media - in conjunction with RTÉ's promotions team - produced a new presentation package for RTÉ One. The changes saw the introduction of twelve new idents as well as a new presentation graphics system. The new look aired for the first time at around 7am on Friday November 03 2006.
According to RTÉ, the new identity explores the heritage of Ireland alongside the country's role in a modern and dynamic Europe: "Abstract yet thematic, each ident aims to represent different facets of Irish life, from the light-hearted to the serious. Exploring what it means to live in Ireland in the 21st century, the twelve new idents aim to represent life in Ireland in all its diversity, depicting home-life and commerce, work and play, contrasting the urban and the manufactured with our need for nature and exploration."
Red Bee's creative director, Steven Aspinall, said: "We designed the RTÉ One idents to express the common rhythms of Irish life. Our differences might be great, but they are dwarfed by our similarities. The on-screen presentation is a clean, modern graphic style designed to complement the idents. The new look celebrates the invisible ties between the people of Ireland and positions RTÉ One as the common link."
RTÉ One's head of promotions, Jim Booth, added: "We are delighted with the level of co-operation and standard of work that Red Bee Media have delivered on the new look for the country's premiere channel, RTÉ One. A long process of consultation within RTÉ has resulted in twelve new idents that we are confident reflect the values of a newer Ireland, without alienating the traditions of the old."
The new on-screen graphics package also allows for in-vision clips and 'coming next' alerts.
The idents were filmed in Ireland using local production staff and talent: directed by Neil Kenny with music produced by Irish composer Oisin Lunny of Lifeblood Productions.
Other credits:
Senior creative director: Jane Walker.
Creative director: Steven Aspinall.
Account director: Eddie Cubberley.
Design director: Rheea Aranha.
According to RTÉ, the new identity explores the heritage of Ireland alongside the country's role in a modern and dynamic Europe: "Abstract yet thematic, each ident aims to represent different facets of Irish life, from the light-hearted to the serious. Exploring what it means to live in Ireland in the 21st century, the twelve new idents aim to represent life in Ireland in all its diversity, depicting home-life and commerce, work and play, contrasting the urban and the manufactured with our need for nature and exploration."
Red Bee's creative director, Steven Aspinall, said: "We designed the RTÉ One idents to express the common rhythms of Irish life. Our differences might be great, but they are dwarfed by our similarities. The on-screen presentation is a clean, modern graphic style designed to complement the idents. The new look celebrates the invisible ties between the people of Ireland and positions RTÉ One as the common link."
RTÉ One's head of promotions, Jim Booth, added: "We are delighted with the level of co-operation and standard of work that Red Bee Media have delivered on the new look for the country's premiere channel, RTÉ One. A long process of consultation within RTÉ has resulted in twelve new idents that we are confident reflect the values of a newer Ireland, without alienating the traditions of the old."
The new on-screen graphics package also allows for in-vision clips and 'coming next' alerts.
The idents were filmed in Ireland using local production staff and talent: directed by Neil Kenny with music produced by Irish composer Oisin Lunny of Lifeblood Productions.
Other credits:
Senior creative director: Jane Walker.
Creative director: Steven Aspinall.
Account director: Eddie Cubberley.
Design director: Rheea Aranha.
Above: RTÉ One ident - Create. Introduced November 03 2006.
Above: RTÉ One ident - Write. Introduced November 03 2006.
Above: RTÉ One ident - Warmth. Introduced November 03 2006.
Above: RTÉ One ident - Water. Introduced November 03 2006.
Above: RTÉ One ident - Gesture. Introduced November 03 2006.
Above: RTÉ One ident - Eat. Introduced November 03 2006.
