The TV Room takes an in-depth look at the on air logos, identification symbols and other branding tools used by television networks in the United Kingdom and Ireland.  Since 2006, The TV Room has been supported by Promax UK, an organisation representing the broadcast marketing, promotions and design community. The Promax UK Board includes senior figures from the country's major broadcast organisations and design agencies. Promax UK is affiliated to PromaxBDA.

The TV Room and its sister site The TV Room + are updated regularly. The front page of each site provides an overview of recently updated content. Visitors should check individual section menus for a more comprehensive guide to pages that have been updated.