November 2004 - January 2006
Idents 1
Five launched a new set of idents on Monday November 01 2004.
Just a little over two years since its first major rebrand, Five decided it was time to evolve its on air look. Devilfish were tasked with coming up with a dynamic set of idents that were "fun to watch, utterly engaging and imbued with startling production qualities".
Five split the brief into two parts – generic idents together with specific idents for its peak time movies. Both sets reflected the growing confidence of the programming output and strongly resonated with Five’s growing, younger audience.
Richard Holman, creative director at Devilfish: "The challenge we set ourselves was to make each ident immediately entertaining; TV that viewers can take pleasure in. Too often idents are wallpaper; these are certainly not".
Just a little over two years since its first major rebrand, Five decided it was time to evolve its on air look. Devilfish were tasked with coming up with a dynamic set of idents that were "fun to watch, utterly engaging and imbued with startling production qualities".
Five split the brief into two parts – generic idents together with specific idents for its peak time movies. Both sets reflected the growing confidence of the programming output and strongly resonated with Five’s growing, younger audience.
Richard Holman, creative director at Devilfish: "The challenge we set ourselves was to make each ident immediately entertaining; TV that viewers can take pleasure in. Too often idents are wallpaper; these are certainly not".
Above: Five ident - Midgets Day.
Above: Five ident - Midgets Night.
Above: Five ident - Midgets Day With Ant.
Above: Five ident - Ants [1].
Above: Five ident - Ants [2].
Above: Five ident - Puddle Red.
Above: Five ident - Puddle Blue.
