September 1999 - September 2000
Idents [1]
Channel 5 unveiled a new set of idents in September 1999. The man responsible for the new look, Channel 5 marketing director, Jim Hytner, had this to say about the changes:
"The [1997] launch itself was successful in establishing it as a big brand or a big channel but I'm not sure that we the channel had a good enough feeling about what our programming was going to be and therefore it was quite hard to express that to viewers.
"Our new idents involve our channel personalities/celebrities who actually take the mickey out of the channel or take the mickey out of themselves which tries to express a confidence to the viewer that we have about ourselves."
"The [1997] launch itself was successful in establishing it as a big brand or a big channel but I'm not sure that we the channel had a good enough feeling about what our programming was going to be and therefore it was quite hard to express that to viewers.
"Our new idents involve our channel personalities/celebrities who actually take the mickey out of the channel or take the mickey out of themselves which tries to express a confidence to the viewer that we have about ourselves."
Above: Channel 5 ident - Bolts - Pink/Blue.
Above: Channel 5 ident - Bolts - Yellow/Green.
Above: Channel 5 ident - Paper - Pink/Blue.
Above: Channel 5 ident - Paper - Yellow/Green.
Above: Channel 5 ident - Jigsaw - Pink/Blue.
Above: Channel 5 ident - Jigsaw - Blue/Green.
Above: Channel 5 ident - Jigsaw - Yellow/Green.
Above: Channel 5 ident - Wall - Pink/Blue.
Above: Channel 5 ident - Wall - Blue/Green.
Above: Channel 5 ident - Film - Green.
Above: Channel 5 ident - Film - Orange.
