December 2007 - Present
Idents [1]
A new E4 presentation package debuted on Monday December 10 2007. Design company Noah Harris created five new idents for the channel.
The idents combine live action, stop motion and CG. The traditional E4 logo is rendered in a number of ways, some of them very different from the original. Each spot also features a small yellow toy pig - because "yellow is the colour opposite of the logo's purple" and because it "somehow reflects the channel's identity", according to the designer, Noah Harris.
E4 senior producer Jason Delahunty said the new idents "needed to have longevity" but "retain something new for the viewer each time".
The five idents transform a typically British scene - such as a barn, a beach hut or a hotel - into a "deranged E4 space" where the "weird and wonderful colourfully unfolds".
"We wanted something that reflected E4's personality - beautifully random, joyously daft and generally not taking things too seriously," said Neil Gorringe, creative director, E4.
The idents combine live action, stop motion and CG. The traditional E4 logo is rendered in a number of ways, some of them very different from the original. Each spot also features a small yellow toy pig - because "yellow is the colour opposite of the logo's purple" and because it "somehow reflects the channel's identity", according to the designer, Noah Harris.
E4 senior producer Jason Delahunty said the new idents "needed to have longevity" but "retain something new for the viewer each time".
The five idents transform a typically British scene - such as a barn, a beach hut or a hotel - into a "deranged E4 space" where the "weird and wonderful colourfully unfolds".
"We wanted something that reflected E4's personality - beautifully random, joyously daft and generally not taking things too seriously," said Neil Gorringe, creative director, E4.
Above: E4 ident [1].
Above: E4 ident [2].
Above: E4 ident [3].
Above: E4 ident [4].
Above: E4 ident [5].
