March 2002 - October 2006
Promotions [1]
BBC One promotional trails.
Above: BBC One sting [1]. Based on the 'Rush Hour' trail. In use from March 2002 to c. April 2002.
Above: BBC One sting [2]. Based on the 'Rush Hour' trail. In use from March 2002 to c. April 2002.
Above: BBC One sting [3]. Based on the 'Rush Hour' trail. In use from March 2002 to c. April 2002.
Above: BBC One sting [4]. Introduced Easter 2004. Preceded trails for drama productions. Remained in use for a number of months.
Above: BBC One promotional trail [1]. From the first few days of the new look, in late-March 2002.
Above: BBC One promotional trail [2].
Above: BBC One promotional trail [3].
Above: BBC One promotional trail [4].
First aired around mid-April 2002, TV viewers were left spellbound by the new BBC One promotion showing real-life Spiderman, 28-year-old French athlete David Belle, performing a series of stomach-churning stunts over the rooftops of a busy city.
No computer graphics or sophisticated post-production techniques at work here; every hair-raising leap and fall was performed as seen. There were no safety nets, no mattresses to land on and no second takes. "You see a lot of special effects in commercials these days. This is different, it's real and you feel it," said Tom Ewart of advertising agency Abbott Mead Vickers, which made the film.
Although there are no identifiable landmarks, it was shot in London over seven days in March 2002. It shows a man leaving work through his office window and crossing the grid-locked city by leaping over rooftops to get home in time to watch his favourite programme on BBC One.
No computer graphics or sophisticated post-production techniques at work here; every hair-raising leap and fall was performed as seen. There were no safety nets, no mattresses to land on and no second takes. "You see a lot of special effects in commercials these days. This is different, it's real and you feel it," said Tom Ewart of advertising agency Abbott Mead Vickers, which made the film.
Although there are no identifiable landmarks, it was shot in London over seven days in March 2002. It shows a man leaving work through his office window and crossing the grid-locked city by leaping over rooftops to get home in time to watch his favourite programme on BBC One.
Above: BBC One promotional trail [5] - Rush Hour.
Above: BBC One promotional trail [6].
Above: BBC One promotional trail [7].
Above: BBC One promotional trail [8].
Above: BBC One promotional trail [9].
Above: BBC One promotional trail [10].
Above: BBC One promotional trail [11].
Above: BBC One promotional trail [12].
Above: BBC One promotional trail [13].
Above: BBC One promotional trail [14].
Above: BBC One promotional trail [15].
