March 2002 - October 2006
Idents [1]
A new presentation package was launched on Good Friday March 29 2002.
The new channel idents explored the universal theme of rhythm, dance and movement through different activities, moods and world cultures. From the power and grace of a Brazilian dance to the raw energy of a festival, from the high elegance of ballet to the speed and agility of basketball players.
Shot on location around the UK, the films captured urban and rural backdrops and subtly used red, the channel’s vibrant colour identity, to match a new on screen logo. The films had a common musical theme, but each individual ident had its own arrangement of the theme to reflect the specific idents.
Lorraine Heggessey, controller of BBC One, said: "We aim to capture the essence of the new spirit that is alive on BBC One, and reflect it in the new channel’s new identity. Whatever your age, wherever you live and whoever you are, rhythm and movement are common to everyone. BBC One should have that same universal appeal."
The new idents replaced the image of the BBC One balloon. Lorraine Heggessey said: "I have shared viewers’ enjoyment of the graceful progress of the balloon over British landmarks for the last five years, but it’s time to move on and bring a fresh feel to the channel."
Eight new idents were available initially:
ACROBATS One acrobat dressed in white, suspended from the ceiling and wrapped in a red sash, tumbles into the camera. The camera pulls back to reveal three acrobats performing on sashes against the spectacular roof of the Royal Horticultural Halls in Victoria.
BALLET Filmed at the Minack Theatre in Cornwall, the ident features 10 ballerinas dressed entirely in red. The camera moves acround the Minack stage where the ballerinas perform a graceful dance, revealing the dramatic Cornish coastline.
CAPOEIRA A Brazilian dance, it is a unique movement bringing together beauty, power, mental and physical balance, self-defence, music and art. The camera circles around two Capoeira performers enhancing the sense of rhythm and movement. Dressed in red and white, the performers demonstrate various Capoeira moves on a rooftop against a dramatic London backdrop.
FESTIVAL Festival begins close-up on two young women. The camera pulls back to reveal the two women dancing and jumping amongst a crowd at a music festival. The ident was filmed at night in Bovingdon Airfield, Hertfordshire.
HAKA The Haka, a traditional Maori dance, taking the form of art and movement using hands, feet, legs, body, voice, tongue and eyes. The ident begins focused close up on the face of Maori, Jo Hutley. The camera draws back revealing 14 more rugby players performing the haka and dressed in red and black striped rugby shirts. The ident was filmed on location in Gilfach Goch, Wales.
HIP-HOP The camera starts close in on Ade (Adepitan), our lead dancer, and pulls back to reveal three basketball players dancing in their wheelchairs to a hip-hop theme on a stunning basketball court. The ident was filmed at Shepperton Studios, Middlesex.
SALSA Filmed in Sarratt, Hertfordshire and against a backdrop decorated in red, the camera focuses on a couple dancing salsa. The camera pulls away to reveal a large group of dancing couples enjoying the fluidity of the salsa rhythm and movement.
TAPDOGS In a giant industrial setting, six dancers tap dance on and around metal ladders. The ident was shot at Littlebrook Power Station near Dartford, Kent.
Jane Scott, controller of TV marketing, said: "Idents are a crucially important part of any channel’s make up, and these films are contemporary and immediate, beautiful and energetic and will hopefully make viewers feel that the channel is much more in tune with their lives.
"Lambie-Nairn have brilliantly captured the essence of BBC One, the idents reflect the modernity and progression of the channel, while continuing to demonstrate that the channel is recognisable, familiar and has broad appeal."
The new identities were created by the award-winning brand identity expert Martin Lambie-Nairn and his team, working closely with Jane Scott and BBC Broadcast. The music was composed by Peter Lawler; directed by Andy Margetson; and produced by Matthew Kitchin of 2am Films.
The new channel idents explored the universal theme of rhythm, dance and movement through different activities, moods and world cultures. From the power and grace of a Brazilian dance to the raw energy of a festival, from the high elegance of ballet to the speed and agility of basketball players.
Shot on location around the UK, the films captured urban and rural backdrops and subtly used red, the channel’s vibrant colour identity, to match a new on screen logo. The films had a common musical theme, but each individual ident had its own arrangement of the theme to reflect the specific idents.
Lorraine Heggessey, controller of BBC One, said: "We aim to capture the essence of the new spirit that is alive on BBC One, and reflect it in the new channel’s new identity. Whatever your age, wherever you live and whoever you are, rhythm and movement are common to everyone. BBC One should have that same universal appeal."
The new idents replaced the image of the BBC One balloon. Lorraine Heggessey said: "I have shared viewers’ enjoyment of the graceful progress of the balloon over British landmarks for the last five years, but it’s time to move on and bring a fresh feel to the channel."
Eight new idents were available initially:
ACROBATS One acrobat dressed in white, suspended from the ceiling and wrapped in a red sash, tumbles into the camera. The camera pulls back to reveal three acrobats performing on sashes against the spectacular roof of the Royal Horticultural Halls in Victoria.
BALLET Filmed at the Minack Theatre in Cornwall, the ident features 10 ballerinas dressed entirely in red. The camera moves acround the Minack stage where the ballerinas perform a graceful dance, revealing the dramatic Cornish coastline.
CAPOEIRA A Brazilian dance, it is a unique movement bringing together beauty, power, mental and physical balance, self-defence, music and art. The camera circles around two Capoeira performers enhancing the sense of rhythm and movement. Dressed in red and white, the performers demonstrate various Capoeira moves on a rooftop against a dramatic London backdrop.
FESTIVAL Festival begins close-up on two young women. The camera pulls back to reveal the two women dancing and jumping amongst a crowd at a music festival. The ident was filmed at night in Bovingdon Airfield, Hertfordshire.
HAKA The Haka, a traditional Maori dance, taking the form of art and movement using hands, feet, legs, body, voice, tongue and eyes. The ident begins focused close up on the face of Maori, Jo Hutley. The camera draws back revealing 14 more rugby players performing the haka and dressed in red and black striped rugby shirts. The ident was filmed on location in Gilfach Goch, Wales.
HIP-HOP The camera starts close in on Ade (Adepitan), our lead dancer, and pulls back to reveal three basketball players dancing in their wheelchairs to a hip-hop theme on a stunning basketball court. The ident was filmed at Shepperton Studios, Middlesex.
SALSA Filmed in Sarratt, Hertfordshire and against a backdrop decorated in red, the camera focuses on a couple dancing salsa. The camera pulls away to reveal a large group of dancing couples enjoying the fluidity of the salsa rhythm and movement.
TAPDOGS In a giant industrial setting, six dancers tap dance on and around metal ladders. The ident was shot at Littlebrook Power Station near Dartford, Kent.
Jane Scott, controller of TV marketing, said: "Idents are a crucially important part of any channel’s make up, and these films are contemporary and immediate, beautiful and energetic and will hopefully make viewers feel that the channel is much more in tune with their lives.
"Lambie-Nairn have brilliantly captured the essence of BBC One, the idents reflect the modernity and progression of the channel, while continuing to demonstrate that the channel is recognisable, familiar and has broad appeal."
The new identities were created by the award-winning brand identity expert Martin Lambie-Nairn and his team, working closely with Jane Scott and BBC Broadcast. The music was composed by Peter Lawler; directed by Andy Margetson; and produced by Matthew Kitchin of 2am Films.
Above: BBC One ident - Acrobats. First shown at 3.35pm on March 29 2002 (Network), although some regions had shown this ident earlier that afternoon.
Above: BBC One ident - Ballet. First shown at 10am on March 29 2002. From October 2002, this ident was rarely seen, having been restricted to times of 'reflection' only.
Above: BBC One ident - Capoeira. First of the new idents to be shown. It was first aired at 9am on March 29 2002.
Above: BBC One ident - Festival. First shown at 3.05pm, March 29 2002.
Above: BBC One ident - Haka. First shown at 4.55pm (into the news), March 29 2002. This ident was withdrawn in summer 2005.
Above: BBC One ident - Hip-Hop. First shown at 1.20pm on March 29 2002.
Above: BBC One ident - Salsa. First shown at 9.10am on March 29 2002.
Above: BBC One ident - Tapdogs. First shown at 5.25pm on March 29 2002.
