February 1991 - October 1997
Idents/Clocks [1]
Saturday February 16 1991 saw a new look for the BBC One globe. This one, designed by Lambie-Nairn, lasted through to October 1997. Subtitled programmes were now flagged by an '888' identifier in the top right corner. For the first three years of NICAM stereo programmes, a 'Stereo' indicator appeared in the top left corner.
The symbol was played out from Sony laserdisc.
Scotland, Wales, Northern Ireland and the various English regions all had their own specially branded versions of the globe symbol.
Branding in Scotland had an air of inconsistency about it during this period. In the main, the channel was referred to as 'BBC Scotland on 1'. However, the announcer often shortened the name to 'BBC Scotland' or 'BBC 1'.
The symbol was played out from Sony laserdisc.
Scotland, Wales, Northern Ireland and the various English regions all had their own specially branded versions of the globe symbol.
Branding in Scotland had an air of inconsistency about it during this period. In the main, the channel was referred to as 'BBC Scotland on 1'. However, the announcer often shortened the name to 'BBC Scotland' or 'BBC 1'.
Above: Phillip Schofield and Sarah Greene officially launched the new symbol on 'Going Live!' on Saturday February 16 1991.
Above: BBC One ident [1]. The full sequence lasted sixty seconds.
Above: BBC One ident [2]. With 'Stereo' indicator.
Above: BBC One ident in the regions [1].
Above: BBC One ident in the regions [2]. Until 1994, the ident was broadcast with the standard white BBC logo [left]. In 1994, this was altered to reflect more accurately the corporate BBC Wales logo which had the grey BBC logo with red underlines [right].
Above: BBC One ident in the regions [3].
Above: BBC One ident in the regions [4].
Above: BBC One ident in the regions [5].
Above: BBC One clock [1].
Above: BBC One clock [2].
Above: BBC One clock [3].
Above: BBC One clock [4]. By late-1991, the clock design had been altered.
Above: BBC One clock [5].
Above: BBC One clock [6].
Above: BBC One clock [7].
Above: BBC One clock [8].
Above: BBC One clock [9].
Above: BBC One clock [10]. On a very rare occasion, the BBC logo would fail to appear.
Above: BBC One clock in the regions [1].
Above: BBC One clock in the regions [2].
Above: BBC One clock in the regions [3].
Above: BBC One ident - Open University.
