January 2007 - Present
Idents [1]
On January 17 2007, BBC America adopted a new look, inntroducing a new blue, red and white logo, featuring a stylised, lower-case 'a'. The design was created by Ocean.
BBC America general manager Kathryn Mitchell said: "After nine years in the American market we needed a fresh look. The logo and idents reflect how BBC America offers unique entertainment that's relevant to the American audience."
The changes also heralded the introduction of a new tagline: 'a little Brit different.'
BBC America general manager Kathryn Mitchell said: "After nine years in the American market we needed a fresh look. The logo and idents reflect how BBC America offers unique entertainment that's relevant to the American audience."
The changes also heralded the introduction of a new tagline: 'a little Brit different.'
Above: BBC America ident/sting [1].
Above: BBC America ident/sting [2].
Above: BBC America ident/sting [3].
Above: BBC America ident/sting [4].
Above: BBC America ident/sting [5].
Above: BBC America ident/sting [6].
Above: BBC America ident/sting [7].
Above: BBC America ident/sting [8].
Above: BBC America ident/sting [9].
Above: BBC America ident/sting [10].
